Who Is Kris Gethin?
Kris Gethin is a Welsh natural pro bodybuilder, fitness entrepreneur, and coach best known for a brutally honest, no-shortcuts training philosophy documented across his 12-week transformation programs — a video series that has surpassed 150 million cumulative views and downloads. Before he was known for supplements, he competed as a lifetime natural pro bodybuilder, finishing as high as second place at the Natural World Championships and ranking among the top natural bodybuilders in the world at his peak.
His path into the supplement industry ran through media first: Gethin became Editor-in-Chief at Bodybuilding.com — at the time the world's largest online fitness platform, with tens of millions of members — before moving into product formulation himself. He co-founded Kaged Muscle in 2014 alongside colleagues from his Bodybuilding.com days, building it into one of the more recognized names in sports nutrition, with an emphasis on quality ingredients over marketing spend. He departed the company in 2023.
He then co-founded Unmatched Supplements with Doug Miller, a professional natural bodybuilder and biochemistry graduate who'd built his own supplement company, Core Nutritionals. Gethin remains directly involved in Unmatched's formulation work — the products below reflect his own doses, not a licensing deal with his name on someone else's formula.
His Philosophy on Supplements
Gethin's approach favors effectiveness over marketing. Rather than chasing flashy packaging or proprietary blends that obscure how much of an active ingredient is actually in a scoop, Unmatched formulas print every dose on the label and are formulated at levels used in published research — a full 300mg of paraxanthine in BH2K rather than a token amount, for instance, or B-vitamins in CreGAAtine specifically because the GAA research shows they offset a real side effect, not because they look good on a label.
That same instinct — favoring the ingredient the research actually supports over the one that's cheapest or most familiar — is what led Gethin to build BH2K around paraxanthine, caffeine's own active metabolite, instead of caffeine anhydrous. It's a deliberate, more expensive formulation choice most competitors don't make.
Fully disclosed labels, third-party testing, and clinical doses — the bar Gethin and Miller hold every Unmatched formula to.
Products Kris Gethin Co-Created
BH2K
The flagship pre-workout Gethin built around paraxanthine instead of caffeine, with clinically dosed beta-alanine and a nootropic stack — full label disclosure, no proprietary blends.
CreGAAtine
Creatine monohydrate paired with GAA, its direct precursor, plus the B-vitamins research shows help offset GAA's homocysteine effect — dosed at levels backed by published research rather than an underdosed proprietary mix.
ElectraShred
A daily hydration and electrolyte formula built without artificial sweeteners, colors, or flavors — Gethin's answer to sucralose-heavy competitors.
Frequently Asked Questions
Did Kris Gethin found Kaged Muscle?
Yes. Gethin co-founded Kaged Muscle in 2014 and helped build it into one of sports nutrition's more recognized brands before departing the company in 2023.
What was Kris Gethin's role before starting supplement companies?
Before Kaged, Gethin was Editor-in-Chief at Bodybuilding.com — at the time the world's largest online fitness platform — and competed as a natural pro bodybuilder, finishing as high as second place at the Natural World Championships.
What products has Kris Gethin formulated for Unmatched Supplements?
Gethin is directly involved in formulating BH2K (pre-workout), CreGAAtine (creatine + GAA), and ElectraShred (electrolytes), along with the rest of the Unmatched lineup.
Is there a discount on Kris Gethin's Unmatched Supplements products?
Yes — code STEVEN10 takes 10% off any order at unmatchedsupps.com, stacks with sitewide sales, and includes free shipping on orders over $150.
Save 10% on Every Kris Gethin-Backed Formula
Use code STEVEN10 at checkout for 10% off BH2K, CreGAAtine, ElectraShred, and every other product in the Unmatched Supplements lineup.
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